It makes sense to talk about culture in the fast-changing, not to say revolutionary, world of business. What do we mean by culture? Culture is that which unites and gives real existence to any activity, directly or indirectly, in relation to the Customer, the User, the Patient, the Individual or the Professional, but also to the Supplier. When you read "Customer Culture", which is aimed at all those involved in the world of work and those who gravitate around them, having meaning takes on its full value. Helping you to know how to be present wherever the customer interacts, so as not to miss out on considerable business opportunities, to learn how to make things simple at millimetric costs, to know how to decide and do things, in this huge store that is the Internet, through recipes, This book is based on forty-five years of experience in France and abroad, from start-up to group, with over thirteen different business models integrated and practiced.