We are constantly making decisions. from everyday choices like whether to carry an umbrella, to complex issues involving risk, strategy, and long-term planning.This Very Short Introduction explains how we make choices, exploring how we process information, learn from experience, and sometimes fail to make the 'right' decisions. Drawing on psychology, economics, neuroscience, and artificial intelligence to reveal the hidden mechanisms of decision-making, it offers a guide to how we decide-and how we might do it better.
We are constantly making decisions. from everyday choices like whether to carry an umbrella, to complex issues involving risk, strategy, and long-term planning.This Very Short Introduction explains how we make choices, exploring how we process information, learn from experience, and sometimes fail to make the 'right' decisions. Drawing on psychology, economics, neuroscience, and artificial intelligence to reveal the hidden mechanisms of decision-making, it offers a guide to how we decide-and how we might do it better.
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Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.