Who are Captains of Capitalism?They are the ones that, with what they do, generate wealth for everyone!Well, after ten years from the beginning of the economic crisis, who commands?Let us see,they are not the producers who with the crisis see their goods devalued, not screditers by credit nor consumers who, without credit remain in standby.So, within this chaos, the Consumer Question becomes the only scarce good offered to the market.We need an efficient market that is able to do the price of this good.When the price is made, the role of Consumers become active sending to the exile those od credit who had protected those of the production .Role, that of the ones spending, to scream: "By purchasing, they give value to the goods, with that spending of money they generate wealth; The consumption of those goods provides reproduction, continuity to the production cycle and substance to economic growth. This is how can be substracted space to debt "All this makes the market operators shake, everything moves: the old commanders, first in power, punched the creditors who have ceased protection, while new executives claim space, power, and command for a new government of production processes : The power of demand.That power that, managed, makes Enterprise investments profitable, arrange production, jobs, employment and new income. It also goes away from that dreadful time that, mainstream economists, define the "secular stagnation".A power that urges producers responsibility to make use of resources, including the quality of intangible and environmentally friendly goods as well as the price of those goods.Well, who else, with what he does, can generate wealth for everyone?Prosit!