A forward-looking framework for ethical, human-centered technology design.
Unlike most books on AI and justice that stop at critique,
Design Heuristics for Emerging Technologies
goes further. Drawing on two decades of product design and industry leadership, Kem-Laurin Lubin presents an actionable framework for evaluating, rethinking, and redesigning technology itself.
At the center of the book is Lubin's Design Heuristics framework, a structured set of principles that guide more inclusive and equity-driven design. Within this framework, she introduces her signature concept of Ethotic Heuristics-a groundbreaking approach to addressing how women are represented and misrepresented in AI and technology systems. The book provides readers with:
Field-shaping framework for building technologies rooted in justice and inclusion
Ethotic Heuristics, Lubin's signature innovation, offering principles for ethical characterization in AI
Illuminating case studies on women's health, privacy, consent, and cultural representation
Influential contribution that bridges technical expertise with feminist and community-centered critique
Practical, rigorous, and culturally grounded,
Design Heuristics
equips designers, policymakers, and scholars to move beyond critique and create technologies that truly serve humanity.