"Digital Buzz: Understanding the Impact of eWOM on Consumer Behavior" delves into the transformative power of electronic word of mouth, revealing how consumer opinions shape brand perceptions and influence buying decisions. Packed with insightful analysis and practical strategies, this book is an essential guide for businesses looking to harness the dynamic world of eWOM to build stronger brands, engage customers, and drive success in the digital age. Whether you're a marketer, business owner, or simply curious about the future of consumer engagement, this book offers valuable insights into the evolving landscape of online interactions.