Over the years, with the development and growth of technology, the internethas become an essential communication platform in people's lives. With easier access to communication, there have been significant changes in people's habits and ways of consuming. The advance of technology has managed to change the way people work, relate and buy, resulting in greater proximity between consumers and organizations. In this context, companies have started to use the internet as a way of communicating with their customers, with the aim of promoting their products and services and boosting sales. This book will help managers and entrepreneurs understand which factors most influence online consumption.