Digital media has played a vital role in changing the face of present day communication. It has brought together people from diverse backgrounds and regions, and has provided a common platform for sharing different ideas and opinions. Some of the concepts explored in this book include social networking, digital advertising, internet and online media communities. The book presents researches and studies performed by experts from across the globe. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.