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Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business

Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business in Franklin, TN

Current price: $45.99
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Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business

Barnes and Noble

Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business in Franklin, TN

Current price: $45.99
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Size: Paperback

The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business.
Chock-full of practical advice and case studies that show how businesses have transitioned, this book reveals lessons learned in guiding companies through digital transformation. While there’s no silver bullet available, you’ll discover effective ways to create lasting change at your organization.
With this book, you’ll discover how to:
Realign the business and operating architecture to focus on customer value
Build a more responsive and agile organization to deal with speed and ambiguity
Build next generation technology capability as a core differentiator
The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business.
Chock-full of practical advice and case studies that show how businesses have transitioned, this book reveals lessons learned in guiding companies through digital transformation. While there’s no silver bullet available, you’ll discover effective ways to create lasting change at your organization.
With this book, you’ll discover how to:
Realign the business and operating architecture to focus on customer value
Build a more responsive and agile organization to deal with speed and ambiguity
Build next generation technology capability as a core differentiator

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

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