Retail Real Estate Icon Beth Azor has been teaching sales teams how to go from no to yes for decades. Written in first person and full of humorous and personal anecdotes, Don't Say No For The Prospect is a how-to manual on overcoming fear and negative self talk. Using humor and personal anecdotes from her own retail leasing career, Don t Say No For the Prospect describes all of the conscious and unconscious ways we delay the ask and sabotage our own sales efforts. Considered a must-read for every retail leasing agent, Don t Say No For The Prospect has become the definitive framework for creating real and lasting trust between leasing agent, prospect and property owner.