Following the success of his first book, Drag Racing 101, where IH Racing’s Team Owner Ike Heckler Jr. explains how to build your first race car and secure sponsorship, Ike now brings you Drag Racing 201 – Racing in the New Economy.Besides showing how Ike raced and survived in 2010 with the help of his great friends and sponsors, Drag Racing 201 looks into the future of the sport and projects how it may look a few years from now and gives the reader some valuable tips on how to afford racing a full season and how the racer may have to live differently in order to race and live their dream. Ike also gives the reader some valuable sponsorship tips along the way that will help with sponsor exposure and could make securing sponsorships a little easier. So get in your race car, strap in, and hold on because you are about to experience what it feels like to be “Racing in the New Economy” !!This 80 page book highlights the West Palm FL, Charlotte NC, and the Bristol TN Pinks All Out events (and getting on SPEED TV), the Atlanta, NHRA Unleashed event, and what it feels like to work for an NHRA national event. If your goal is to drag race in the New Economy, this book is a must read that will save you money and increase your sponsor exposure !!