Lake Superior is so cold, most folks will scarcely dip a toe in its frigid waters. But what those people consider numbing, Duke Cannon considers refreshing. Among the lake trout and shipwrecks, he sails, fishes and swims until his fingers prune. These adventures are the inspiration for Duke Cannon’s Big Ass Brick – a massive hunk of rich-lathering, long-lasting soap that’s 3x larger than standard soap cakes. Built for the man who’s not afraid to get dirty, it’ll suds away stubborn grit and grime, yet leave skin hydrated and ready to dive into the day. Superior scent smells like fresh water and subtly spicy neroli – as invigorating as a plunge into the lake it’s named for.