Career goals matter a lot at Duke - but perhaps even more important, Fuqua wants to learn about who you are as a real person. All the schools say they want this, yet Duke is the one with the application that lets you present your real self. Once you get through the constraints of the difficult Duke career goals questions, you're likely to - gasp! - even enjoy yourself when writing out your Duke essays. Despite all that potential for fun, it's easy to stumble on the Fuqua app if you don't pay attention. Recycling an essay written for another school just won't cut it. These need to be written from scratch. This SnarkStrategies Guide provides essential tips and insights into the 2014-'15 application for the Duke Daytime MBA, including: - Should you apply in Early Action? - How much does the GMAT matter? - Should you go to campus to interview? - Which of the options for Essay 2 should you write? - If you're reapplying, do you need 25 more Random Things? You'll need to make some important decisions with this application, on its own and in the context of your entire school strategy. And you'll need to do some rewriting! The tone you use matters as much as your messaging. Have fun with it, but take it seriously. Additional discussions of Duke and other top bschools can be found daily at essaysnark.com.