A ribbon pin to show your support in the fight against breast cancer. Support the cause with Estee Lauder's most visible way to honor and support breast cancer awareness. Founded by the late Evelyn H. Lauder in 1992, The Estee Lauder Companies' Breast Cancer Campaign supports lifesaving research, education and medical services in its mission to create a breast cancer-free world. The Breast Cancer Research Foundation (Bcrf), also founded by Evelyn H. Lauder, is dedicated to advancing the world's most promising research to eradicate breast cancer.