Paramount spent a record one million dollars on its 1937 Mae West vehicle
Every Day's a Holiday
. La West portrays a turn-of-century confidence trickster who poses as a famous French chanteuse to avoid arrest. In this guise, she manages to expose crooked police chief Lloyd Nolan and smooths the path for reform mayoral candidate Edmund Lowe. A strong cast of supporting comedians, including Charles Winninger, Charles Butterworth and Walter Catlett, match Mae quip for quip. Elaborately produced and snappily directed by Eddie Sutherland,
should have been the hit that Mae West needed to save her flagging film career. Unfortunately, her vogue had passed, plus she was under fire from America's bluenoses because of her previous "racy" vehicles and her recent "lewd and lascivious" appearance on Edgar Bergen's radio show. (When heard today, West's "Adam and Eve" sketch seems harmless enough, but remember the formidability of the Bible Belt back in 1938.) As a result,
lost every penny it cost and then some -- and effectively ended Mae West's relationship with Paramount, the studio she had single-handedly rescued from bankruptcy with
She Done Him Wrong
back in 1933.