From Foot Petals, the Gel Heel Cup Cushions feature: Heel cup cushions help prevent cracked heels and stabilize the heel in closed-back shoes Slim design offers comfort while remaining discreet and contours to the heel for added fit Gel soft spot adds extra premium cushioning that reduces stress and absorbs shock at heel strike Gel provides three-dimensional pressure distribution and superior shock absorption, reducing stress on pressure points at the heel and providing long lasting cushioning that never goes flat Adhesive backing can be washed with soap and water to restore adhesion, making these cushions reusable from shoe to shoe Imported.