"This book is nothing short of life changing"THE CORE FOUR: 1. Formula 14 Master Principle:  Your personal F14 #.2. The Forgiveness FrameworkDesign Your Nutrition4. Design Your ExerciseThe Fabulous Five: 5. Hydration. 6. Design your Supplementation.7. Breathing Exercises8. Deep Sleep and Rest, 9. Stress Busting.  The Final Five: Transformation with Your Identity Shift 10. Identity Shift Part One: What I gain from being overweight, 14 reasons why, The Overarching Reason11. Identity Shift Part Two: 14 Replacement Behaviors, The Two Paths Meditation12. Identity Shift Part Three: Your Magnificent Event, External Forces, The Lords of Discipline, The Extremes, The Tortoise and the Hare Identity Shift Part Four: Power Phrasing Identity Shift Part Five: Aligning your Words and Actions, Taking Total Responsibility, The Self Integrity Snowball Jordan Church is one of the best weight loss consultants in the world. After struggling with obesity for over four decades he created Formula 14 to help people who had seemingly tried everything to lose weight. He lives with his wife, children and dogs in the mountains and on any given day of the week can be on the trials saying loudly and proudly "I'm on a mission to end the obesity epidemic, and if need be, I'll shift one person at a time... STARTING WITH ME!!!"