This book completes a trilogy. Book 1 (From Crew to Captain) addressed how to make the transition from working for a big institution to working for yourself. Book 2 (A Privateer's Tale) looked specifically at how to set up as a sole practitioner consultant or similar.
The purpose of this book is to help people who have set up their own business, proved to themselves and the market that their model works, and are looking to take it to the next level. I have made this journey, and helped many others do the same.
As with the first two books you will find inside a number of practical tips and hints, all garnered from the "University of Life".
We will look at 4 important aspects of early business growth:
Assessing the Situation - what does the business look like today, and why do you want to change it?
Achieving Transformation - how do you go about creating and implementing a change strategy?
Assessing the Outcome - how do you evaluate success?
Building a Consultancy Practice - how do you move from a sole practitioner to a multi-consultant practice?