From Squeak to Roar is a unique portrayal of how people show up in business, through the metaphor of seventeen different animals. It is a guide that emerged from a 12 year direct experience in the Relationship Marketing industry, though it can be used for any collaborative group dynamic. It is a fun, colourful depiction that offers clarity and insight to those with a heart of service and contribution. It is a success tool to influence your team with integrity. In an industry that has received so much bad press, is it possible that there is a way to do it right? I believe there is and it is by being authentic and bringing who you are to what you do. By understanding the characteristics and stages of our diverse teams, we are better equipped to offer the right kind of support. In this book you will learn how to 'inspire' rather than 'motivate'. One comes from within and is real, the other is tedious, ineffective and atrophies fast. By accepting each other, we inspire and build long-term relationships and great success in our businesses. In this book you will find significance in Relationship Marketing and discover why it has become the next major profession. One I believe could rebuild the middle class and bring vigour to our economy.