What it is: An exfoliating shampoo for breakage-prone or thinning hair that helps reduce breakage when used as part of the Full Potential regimen. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Thinning - Volumizing - Flaky/Dry Scalp Key Benefits: - Helps reduce breakage - Helps to strengthen strands - Exfoliates the scalp Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also cruelty-free. What Else You Need to Know: This exfoliating shampoo removes buildup that can clog pores. Use it as part of the Full Potential regimen to help reduce breakage. Fragrance Description: This shampoo features top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber. Clinical Results: In a consumer test on 83 women, after one use of Full Potential Shampoo, Conditioner, and Booster: - 80% of regimen users said hair looks fuller In a consumer test on 100 women after four weeks use of Full Potential Shampoo, Conditioner, and Booster: - 86% said hair was easier to style