Owning a business is always a gamble. But no one wants to bet their soul - especially when they're looking for funding. Too often, playing the funding game feels more like life and death than business as usual. This book will teach you how to stack the deck in your favor with three simple steps: - Know what you're worth, - Know what the different types of money people (the Suits) want, - Only look for funding at tables where you've got an amazing hand! You'll how to make the most of the time you spend searching for funding by using every business owner's ace in the hole: The best way to attract funding is to build your business into a good investment. Instead of letting the funding search become a distraction, you'll learn which cards to play that will improve your Finance-Ability and grow your business at the same time. Because great gamblers only take risks they understand -and they never bet more than they can afford.