The natural shape front-close bra takes everything you love about our bestselling design -- wire-free support, multiple closures for extra security, cush straps -- and gives it a whole new look with softer-shaped cups and added side support. What you’ll love!
MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
FRONT CLOSURE: Hook-and-eye closure with 2 columns & 5 rows increases with size.
NATURAL SHAPE: Rounded cups softly shape the bust.
CUSTOM FIT: Wide, cushioned straps adjust to your fit.
The natural shape front-close bra takes everything you love about our bestselling design -- wire-free support, multiple closures for extra security, cush straps -- and gives it a whole new look with softer-shaped cups and added side support. What you’ll love!
MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
FRONT CLOSURE: Hook-and-eye closure with 2 columns & 5 rows increases with size.
NATURAL SHAPE: Rounded cups softly shape the bust.
CUSTOM FIT: Wide, cushioned straps adjust to your fit.
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of over 860 stores across the United States and Puerto Rico to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.