What it is: A cult-fave lip gloss, now with pure, creamy color and incredible shine, that instantly leaves lips looking smoother and more voluminous. Formulation Type: Lip Gloss Ingredient Callouts: Free of parabens and phthalates. It is also gluten-free, and cruelty-free. What Else You Need to Know: The favorite feel-good, look-great lip gloss now comes in medium- to full-coverage color and zero shimmer. It’s buildable with full-intensity pigment and brilliant shine. The XXL wand applies in just one swipe with a non-sticky feel. It has an addictive peach-vanilla scent plus vitamin A to nourish lips. This product is an Allure Best of Beauty award winner.