You haven't experienced travel comfort until you've experienced. The Ultimate 3.0. A feature-rich memory foam pillow where form and function combine. A clever magnetic closure allows you to choose from three comfort settings-relaxed, cozy, snug. Feel the gentle embrace of uber-soft breathable bamboo fabric that stays cool against your face, all wrapped up in a luxurious buttery fabric that is so inviting to the touch. A generous side pocket keeps valuables close-to-hand for reassuring peace of mind and the cover is washable too to keep it pristine. Deluxe memory foam gently conforms to each of your individual contours, while the subtle, rear, non-slip grip secures the pillow, and its unique design adds to the rich aesthetic. There's a reason it's called The Ultimate.