In the 21st century, the extraordinary has become the everyday. Graphic design plays a defining role in the communication of this new paradigm. Anderson and Roberts establish a first principle model of communication as a way of exploring graphic design, starting with the proposition of concept and delivery of concept in the form of a message to a chosen audience and recognising significant changes to graphic design methodology by integrating cultural influences. Uses over 200 full colour historical and contemporary examples illustrating current major themes.