Rouge G, the iconic jewel lipstick that can be customized and refilled, has been reinvented in a long-wear hydrating and smoothing skincare-based formula. The satin formula of this new generation of Rouge G boasts an ultra-light enveloping texture for a barely there feel and 16-hour comfort. The satin formula coats lips in a luscious texture, leaving them plumped and perfectly shaped. Its silky finish offers a long-lasting satin sheen. Pair with the new Rouge G Customizable Lipstick Case (sold separately) to design your complete lipstick. How to Customize Your Rouge G: Customize your lipstick in 2 steps. For your first Rouge G lipstick purchase, choose a lipstick shade and then a lipstick case (sold separately) to create your complete customized lipstick. For following purchases, refill the shade or change the case as you wish.