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Handbook of Services Marketing and Management / Edition 1
Barnes and Noble
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Handbook of Services Marketing and Management / Edition 1 in Franklin, TN
Current price: $110.00
Barnes and Noble
Handbook of Services Marketing and Management / Edition 1 in Franklin, TN
Current price: $110.00
Loading Inventory...
Size: OS
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused ‘mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused ‘mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused ‘mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused ‘mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
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