BEST PRACTICES TO CREATE AND IMPLEMENTHIGHLY EFFECTIVE WEB SURVEYS
Exclusively combining design and sampling issues,
Handbook of Web Surveys
presents a theoretical yet practical approach to creating and conducting web surveys. From the history of web surveys to various modes of data collection to tips for detecting error, this book thoroughly introduces readers to the this cutting-edge technique and offers tips for creating successful web surveys.
The authors provide a history of web surveys and go on to explore the advantages and disadvantages of this mode of data collection. Common challenges involving under-coverage, self-selection, and measurement errors are discussed as well as topics including:
Sampling designs and estimation procedures
Comparing web surveys to face-to-face, telephone, and mail surveys
Errors in web surveys
Mixed-mode surveys
Weighting techniques including post-stratification, generalized regression estimation, and raking ratio estimation
Use of propensity scores to correct bias
Web panels
Real-world examples illustrate the discussed concepts, methods, and techniques, with related data freely available on the book's Website.
is an essential reference for researchers in the fields of government, business, economics, and the social sciences who utilize technology to gather, analyze, and draw results from data. It is also a suitable supplement for survey methods courses at the upper-undergraduate and graduate levels.