Squish them, twist them, can’t resist them! Mash’ems is here to celebrate Hello Kitty’s 50th Anniversary with a wave of addictively squishable friends featuring Hello Kitty! These adorable Sanrio characters are the ideal toy for your little ones who love to fidget. Each squishy figure fits perfectly into the palm of your hand and is super fun to squeeze and stretch. Play with them at home or take them on-the-go - there’s no wrong way to play with your Mash’em! Trade them with friends to build your own unique collection. Hello Kitty & Friends Mash’ems make excellent birthday gifts, holiday gifts, or party favors for kids ages 4 up. Collect them all!