While millions first discovered
Doja Cat
by way of her ridiculous 2018 viral novelty R&B hit "MOOO!" (perhaps better known by its lyrical hook "Bitch! I'm a cow!") that goofy standalone track was by no means representative of her larger creative potential. In fact,
had been in the game for years before she donned a cheap cow costume for the silly "MOOO!" video, signed to a major label for her R&B/pop rap hybrid songwriting since 2014. Her second full-length album,
Hot Pink
, branches out significantly from the somewhat flavorless fare of 2018's
Amala
, leaning harder into hypersexual rhymes but also trying out some adventurous new moves.
channels
Nicki Minaj
's dirty-minded flows and inarguable pop appeal on the not-safe-for-work jams "Cyber Sex" and "Say So," and crafts a playful album highlight with "Juicy" featuring
Tyga
. The album's12 tracks rarely stay in one place. "Streets" is a murky and slow-burning web of dark harmonies, trap hi-hats, and psychedelic textures. Breathy vocals break out into unexpected scattershot rhymes before the song is over and the next tune opens up with a muted piano loop and a drastically different instrumental approach.
's strikes at different styles come off as more generic than exciting at times. "Like That" sounds uninspired and formulaic, and at its worst,
fails to engage. For every less-than-captivating song, however,
comes back with something strange, beautiful, or unexpected. "Bottom Bitch" centers its unexpectedly moving instrumental around a slowed-down
blink-182
guitar sample. The testament to female love and friendship blurs emo-rap tendencies with multiple vocal hooks. It's one of several hidden gems on the album and highlights
's giddy curiosity and willingness to play with style and presentation. Not everything on
is a knockout, but the experimentation results in some amazing standouts and other songs that are still fun or intriguing, even if they're not as memorable. ~ Fred Thomas