In a world where artificial intelligence is redefining innovation, this book speaks directly to small and medium-sized enterprises (SMEs) to show them how they can integrate AI and machine learning to transform their operations and competitiveness. Dr. Omar BENCHAREF and Dr. Soulaimane KALOUN demystify AI by explaining, with concrete examples and case studies, how SMEs can leverage these technologies to automate tasks, personalize services, and anticipate market trends.Through well-structured chapters, you'll discover how generative AI simplifies content creation, how machine learning predicts financial flows, and how automation optimizes human and operational resources. Designed to be accessible to non-experts, this guide provides practical advice and adaptable strategies for SMEs in any sector, enabling them to equip themselves with advanced tools without massive investments.Whether you're an entrepreneur, operational manager or director, this book is your roadmap to successful AI integration