Lobbying is about getting the right message to the right people in the right form at the right time. Even the most persuasive arguments or most influential groups will come up short if they aren’t combined with personal connections and an understanding of human nature. How to Lobby Alaska State Government is a guide to the essentials of organizing and implementing a lobbying campaign in Alaska that recognizes how you lobby is as important as who you lobby. This book starts by helping new lobbyists to think politically, by explaining the structure and operation of state government, the psychology and needs of public officials, and where the power lies in Juneau—who’s got political clout. How to Lobby then moves into the nitty-gritty of a lobbying campaign. It covers the basics of group influence, campaign planning and management, the pros and cons of various group tactics, tips on face-to-face meetings, and the challenges of lobbying day-to-day. In addition to extensive guidance on what to do, this book also emphasizes the things to avoid that will undermine or eliminate a lobbyist’s chances of success. Pragmatic and portable, this book will be valuable to new and professional lobbyists both, and anyone looking for fresh perspectives on this important business.