"How to Make Effective Show-cards" (1898) is a practical guide to creating eye-catching signs and lettering for advertising and display. August H. Reupke presents a straightforward method for off-hand card writing and pen lettering, making it accessible to beginners and useful for experienced sign painters. The book features fifty-six original cuts and illustrations, offering visual examples of effective design and lettering techniques.
This manual provides instruction on creating impactful visuals for commercial purposes, making it a valuable resource for anyone interested in the art of sign making and hand-lettered advertising. Its historical context offers insights into the advertising practices of the late 19th century, appealing to graphic design enthusiasts and historians alike. Discover the techniques used to capture attention and drive sales in a bygone era with this detailed and instructive guide.
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