What it is: A matte lip stain with buildable color and a barely-there feel for kiss-proof, 24-hour wear and 49 percent more hydrated lips. Formulation Type: Lip Stain Benefits: Hydrating and Long-wearing Highlighted Ingredients:  - Hyaluronic Acid Complex and Organic Raspberry Water: Soften and protect from dehydration for comfortable and supple lips.- Organic Aloe Vera: Delivers an immediate burst of hydration.- Anti-Pollution Complex with Nipplewort, Furcellaria, and Organic White Horehound Extracts: Shields against environmental aggressors. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. What Else You Need to Know: These four buildable shades offer anything from a sheer wash of color to a bold, tattooed-lip effect that’s transfer-proof, smudgeproof, and lasts up to 300 kisses. Nondrying and lightweight, it applies and builds easily for even, bold, stay-true color. Hyaluronic acid and organic raspberry water hydrate and soften lips. Organic ingredients are produced in accordance with European regulation (CE 2018/848). Clinical Results: In a clinical test on 33 volunteers:- Lasted 300 kisses with zero fade In a clinical test on 30 women, after 24 hours:- Provided 24-hour wear In a clinical test on 24 women, after 8 hours:- Lips were 49% more hydrated