Access to skilled competences is a key challenge for economic development and growth. This book is pioneering the field of innovating talent attraction. It is the first practitioner's guide on how to form a strategy and develop operational activities in order to attract and retain international competences. Getting the world's brightest minds - models, cases and interviews Innovating Talent Attraction will assist every project manager, politician, marketing or brand specialist who is aiming for their region and city to move ahead in the competition for the world's brightest minds. The book is written by Marcus Andersson, Morten King-Grubert and Nikolaj Lubanski. They present models and cases from Austin, Berlin, Bizkaia, Copenhagen, Eindhoven, Santiago, Singapore, Tampere and Toronto. In between the chapters, they present interviews with key stakeholders and thought leaders.