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Invisible Triggers: 37 Psychological Biases that Drive Consumer Choice and Brand Growth
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Invisible Triggers: 37 Psychological Biases that Drive Consumer Choice and Brand Growth in Franklin, TN
Current price: $28.95
Barnes and Noble
Invisible Triggers: 37 Psychological Biases that Drive Consumer Choice and Brand Growth in Franklin, TN
Current price: $28.95
Loading Inventory...
Size: Hardcover
"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!"
- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.
What if the answer isn't another tactic?
What if this book is the manual they never gave you?
Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of
37 actionable frameworks each one built around a core psychological bias
, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.
This is the definitive guide to master the art and science of
consumer psychology
: founders, marketers, strategic leaders, psychologists and academics
Inside, you will learn how to:
CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice
DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'
BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates
WIN YOUR MARKET POSITION: Make the competition irrelevant
THE UNFAIR ADVANTAGE:
Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.
It's time to decode. Your unfair advantage is waiting.
- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.
What if the answer isn't another tactic?
What if this book is the manual they never gave you?
Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of
37 actionable frameworks each one built around a core psychological bias
, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.
This is the definitive guide to master the art and science of
consumer psychology
: founders, marketers, strategic leaders, psychologists and academics
Inside, you will learn how to:
CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice
DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'
BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates
WIN YOUR MARKET POSITION: Make the competition irrelevant
THE UNFAIR ADVANTAGE:
Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.
It's time to decode. Your unfair advantage is waiting.
"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!"
- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.
What if the answer isn't another tactic?
What if this book is the manual they never gave you?
Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of
37 actionable frameworks each one built around a core psychological bias
, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.
This is the definitive guide to master the art and science of
consumer psychology
: founders, marketers, strategic leaders, psychologists and academics
Inside, you will learn how to:
CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice
DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'
BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates
WIN YOUR MARKET POSITION: Make the competition irrelevant
THE UNFAIR ADVANTAGE:
Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.
It's time to decode. Your unfair advantage is waiting.
- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.
What if the answer isn't another tactic?
What if this book is the manual they never gave you?
Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of
37 actionable frameworks each one built around a core psychological bias
, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.
This is the definitive guide to master the art and science of
consumer psychology
: founders, marketers, strategic leaders, psychologists and academics
Inside, you will learn how to:
CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice
DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'
BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates
WIN YOUR MARKET POSITION: Make the competition irrelevant
THE UNFAIR ADVANTAGE:
Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.
It's time to decode. Your unfair advantage is waiting.
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Find Barnes and Noble at CoolSprings Galleria in Franklin, TN
Visit Barnes and Noble at CoolSprings Galleria in Franklin, TN