From James Avery, this key ring features: Our Create Your Own Key Chain is a simple and versatile base for creating a key chain that reflects what matters most to you. Designed with an extended ring end, it makes adding and removing keys or charms easy, so you can customize it your way over time. Clip it to your keys, bag, or backpack and build a look that tells your story. It s also a great way to add charms that represent your favorite college team or alma mater. Sterling silver Crafted in America using the world's finest materials.