JOIFULL VOLUMIZING SHAMPOO 10.1OZ. Benefits: Fuller, thicker, bouncier hair. 24-hour style retention*. Provides long-lasting humidity protection*. Instantly adds shine. Rich lather gently yet thoroughly cleanses hair. Adds instant, lightweight body. *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system. Key Ingredients: Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.. Bamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.. Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance.. SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.. :