The longtime reissue label
Rhino Records
made a transition from faithful historian to active participant in the world of modern music with
Jump on It!
, the first new album by
the Sugarhill Gang
in more than 15 years. Combining their recent emphasis on old-school rap and children's records, label executives brought
Big Bank Hank
,
Master G
, and
Wonder Mike
back together to record an album of updated
Schoolhouse Rock
-type raps. Each of the ten songs are message tracks, beginning with the title track, a shout-out to kids that they're never too young to start reaching for their dreams. Other tracks focus on either specific educational subjects (
"ABC's,"
"The Vowels,"
"Last Day of School"
) or on subjects more generally beneficial for kids' well-being (
"Fireworks,"
"Sugar Hill Groove,"
"My Little Playmate"
). As fun and educational as
is for kids, though, this album is a non-starter for hip-hop fans. The trio's raps haven't progressed beyond (and may have even fallen back from)
"Rapper's Delight,"
and from the sounds of it,
was recorded in much the same way as all the classic material from
Sugar Hill Records
-- the music credits go to
the Sugar Hill House Band
, though individual members aren't listed. It's a much better tack than trying to update
for the late-'90s hip-hop world, but this children's album doesn't make any kind of transition to adult audiences. ~ Keith Farley