The book "Kiranawala: Kirana (Grocery) Retailer of India" by Balwant Singh Rana is a tribute to India's vibrant yet underappreciated Kirana retail ecosystem. Through this detailed narrative, the author explores the multifaceted role of Kirana stores in India's economic and social fabric. These small, family-run neighbourhood shops not only account for over 85% of the Indian retail market but also serve as hubs of community interaction, sustaining livelihoods and fostering traditions.
The book delves into the evolution of Kirana stores amidst rising competition from modern retail and e-commerce giants. It highlights their adaptability through the adoption of technology, sustainable practices, and innovative business models. Despite limited resources and challenges such as declining footfall, limited space, and market disruptions, Kirana stores demonstrate remarkable resilience. The book also underscores their significance as pillars of accessibility, trust, and personalised service in both urban and rural India.
Additionally, it discusses the need for strategic interventions, such as improved supply chain management, partnerships, and digital transformation, to ensure their sustainability. "Kiranawala" celebrates these unsung heroes as the backbone of India's retail industry, weaving a narrative of hope and transformation in a rapidly evolving marketplace.