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Leading Loyalty: Cracking the Code to Customer Devotion

Leading Loyalty: Cracking the Code to Customer Devotion in Franklin, TN

Current price: $21.99
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Leading Loyalty: Cracking the Code to Customer Devotion

Barnes and Noble

Leading Loyalty: Cracking the Code to Customer Devotion in Franklin, TN

Current price: $21.99
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Size: Audiobook

In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans
.
To thrive in today’s economy, it’s not enough for customers to merely like you. They have to
love
you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers?
Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier.
Full of eye-opening examples and practical tools,
Leading Loyalty
helps you infuse empathy, responsibility, and generosity into every interaction and:
Make warm, authentic connections
Ask the right questions and listen to learn
Discover the real job to be done
Take ownership of the customer’s issue
Follow up and strengthen the relationship
Share insights openly and kindly
Surprise people with unexpected extras
Model, teach, and reinforce these essential behaviors through weekly team huddles
It’s time to invest in building loyalty.
reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.
In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans
.
To thrive in today’s economy, it’s not enough for customers to merely like you. They have to
love
you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers?
Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier.
Full of eye-opening examples and practical tools,
Leading Loyalty
helps you infuse empathy, responsibility, and generosity into every interaction and:
Make warm, authentic connections
Ask the right questions and listen to learn
Discover the real job to be done
Take ownership of the customer’s issue
Follow up and strengthen the relationship
Share insights openly and kindly
Surprise people with unexpected extras
Model, teach, and reinforce these essential behaviors through weekly team huddles
It’s time to invest in building loyalty.
reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

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