The Tv is designed to bring your favorite content to life with the stunning power of 4K and a host of additional features you ll love. Central to its performance is the 5 Ai Processor Gen 7, which delivers enhanced brightness for vivid visuals, improved sound for a rich audio experience, and refined picture detail for a thrilling watching experience. Filmmaker Mode elevates your viewing by upscaling movies and Tv shows to 4K, providing more lifelike details and HDR10 Pro for extended contrast and vibrant visuals. For gaming enthusiasts, the Lg Game Optimizer customizes your gaming experience, and GeForce Now allows for instant streaming and play. The Ai Sound 5.1, powered by the 5 Ai Processor Gen7, automatically up-mixes 2-channel audio into virtual 5.1 channel sound, ensuring an immersive audio experience for movies, games, and more.