Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in
Logos That Last
.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*
Author Allan Peters is an award—winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including
The New York Times
and CNN. In this
landmark guide for designers and brand strategists of any level
, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.
Over the years, Peters has developed a unique creative process, which he shares in
Logos that Last
for the very first time. Learn how to
build great relationships with clients
while
cultivating consistency and productivity
also includes:
Detailed case studies that follow designs from concept to completion
Tips for turning a good idea into a great logo
Strategies for extending a great logo into a dynamic brand system
Advice for turning your passion into your profession
With
, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands—on, step—by—step process.