The Bread and Butter of Your Business Every Business needs something that brings in a constant flow of financial traffic. For most businesses this is a relatively inexpensive item that has a high demand. Let us look at the auto industry for an example. A Lamborghini, for instance, would not serve in this way. A Lamborghini is a big ticket item, which while bringing in a far sum of net profit, does not carry with it a fantastic demand. A Camry, on the other hand, has fantastic demand and is a much smaller ticket item in regards to a Lamborghini. A Camry will bring in the foot traffic, which can lead to other sales and eventually a higher net profit margin. Not quite confident? Let's take another example, one that is perhaps a bit more applicable. Let us take an internet Business that sells "How To" products. Now, this Business may be really good at creating intensive and exemplarily video series, but each series has ten DVDs and costs $100 to the consumer. If that is all the Business does, they are going to have a tough time succeeding, especially in instance when the economy is down. However, there is still hope for this Business. All that would have to do is to create smaller video series or reports that would cost the consumer less that $30. This would bring in the foot traffic as well as build up their reputation for good products. That is what is meant by a short-ticket item organism the "bread and butter" of your Business. It is nothing too elaborate, but it fulfills a need and keeps you from going hungry!