For 12 millennia, people were drawn to a water source located in the region Spanish conquistadores named the Llano Estacado, a vast plateau 3,000 feet above sea level and 300 miles long and wide. Near this site in 1890, settlers combined two fledgling communities to create the town of Lubbock. Finally incorporated in 1909 and soon promoted as the "Hub City," Lubbock doubled its original population of 1,900 in each of its first six decades, nurturing growth through civic cooperation, small business enterprise, higher education, and health care services. Today, almost 240,000 people call Lubbock home, and the city serves as the socioeconomic center of the Llano Estacado.