MACXIMAL MATTE LIPSTICK ACTING NATURAL. Benefits: Conditions and nourishes lips. Immediate and 8-hour moisture. Comfortable formula. Long-wearing and color-true, 12 hours. Non-feathering and non-bleeding, 12 hours. Non-flaking and non-caking, 12 hours. Iconic matte lipstick that changed the world we live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love. Key Ingredients: Coconut Oil, Organic Shea & Cocoa Butter: Helps to condition and and nourish lips. Research Results: 98% said this lipstick feels comfortable throughout wear*. 95% said this lipstick provides high impact colour throughout wear. 96% said this lipstick leaves lips feeling soft/smooth**. 96% said this lipstick feels luxurious***. *Consumer testing on 120 women after using product for 1 week.. **Consumer testing on 109 women after using product for 1 week.. ***Consumer testing on 110 women after using product for 1 week..