Matte, totally reinvented. Delivering a blur of soft-focus colour, this weightless moisture-matte lipstick was developed to replicate a backstage technique: blending out edges of matte lipstick for a hazy effect. Its groundbreaking formula contains moisture-coated powder pigments that condition and hydrate lips. The result is the zero-shine look of a matte lipstick with the cushiony, lightweight feel of a balm. Fall for this soft-touch, misty matte kiss of colour. Key Claims and Benefits: Immediate and all-day hydration Comfortable formula Blurs lines and smooths lips Lightweight, buildable coverage Recommended Usage: Apply Lipstick directly to lips Reapply throughout the day as needed 0.1 oz.