Believe it when you feel it. Powder Kiss now includes a Liquid Lipcolour to give you that blurred, high-impact matte look. Experience a weightless kiss of colour delivering ten hours of moisture. Its whipped, mousse-like texture softly and evenly kisses lips with just the right amount of non-settling, non-flaking, comfortable colour. The special blend of vitamin E, powders and emollient properties provides excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day. Features an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect. Key Claims and Benefits: Immediate and 10-hour moisture Long-wearing, 10 hours Blurs lines and smooths lips Soft-focus, blurred-colour effect Smooth, stay-true colour, 10 hours Fade-resistant, non-settling, non-creasing, non-flaking, non-drying Consumer testing on 116 women after one week: 95% said it applied smoothly onto lips 94% said it left lips feeling soft and smooth upon application 92% said it was colour-true throughout wear 91% said it left lips feeling moisturized upon application Recommended Usage: Apply directly to lips as desired with the hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect. 0.17-oz.