Experience a weightless kiss of colour with Powder Kiss Soft Matte Eye Shadow. Enwrap eyes with pillow-soft, matte colour using Soft-Focus Filter Technology that delivers a beautifully diffused, blurring effect. The highly blendable, luxurious formula glides onto lids seamlessly. Its exclusive Cream Matrix formula allows for an ultra-creamy, exceptionally soft and gliding texture. This next-generation matte formula is available in lip-toned colours translated for the eyes. Key Claims and Benefits: Stay-true colour Non-fading Non-creasing Water-resistant Moisture-matte formula Non-drying Safe for contact lens wearers Ophthalmologist tested Usage: Apply to lids using a 217S Brush