Highly pigmented powder. Applies evenly, blends well. Can be used wet or dry. Available in a wide variety of textures and finishes. Key Claims and Benefits: Dermatologist tested Ophthalmologist tested Non-acnegenic Safe for contact lens wearers Can be used wet or dry Usage: Apply over eye area (eye lid & crease) with a brush (sold separately), use a pressing motion to build color for a bolder look. For even more intensity use over Prep + Prime 24 Hour Extend Eye Base (sold separately).