What It Is: A limited-edition VIVA GLAM Lipglass Air Non-Sticky Gloss co-created with Kim Petras that gives back 100% to charity. What It Does: Shines like glass. Feels like air. Gives back 100% to charity. VIVA GLAM has gone glossy for a limited time only with an all-new shimmering red Lipglass Air shade co-created with Kim Petras. MAC's KIMmitted to raising the next half-billion dollars to support healthy futures and equal rights for all – one Lipstick (or Lipglass!) at a time! So, when you buy any shade of MAC VIVA GLAM, MAC donates 100% of the selling price to charities championing MAC's expanded mission of gender, sexual, racial and environmental equality for ALL around the world. This non-sticky, hydrating and addictive lip gloss delivers light-as-air wear and next-level nourishing care. A 7% blend of pure botanical oils, including coconut, jojoba and meadowfoam seed, nourishes lips while the soft paddle-shaped applicator evenly lays down a hydrating wash of glass-like shine. Plus, each do-gooder gloss comes embossed with Kim's signature. Features and Benefits: Non-sticky, glass-like shine Lightweight, comfortable formula Nourishes lips with a 7% blend of pure botanical oils, including coconut, jojoba and meadowfoam seed Hydrates lips instantly and all day, 8 hours Lips appear smoother by visibly reducing the appearance of lip lines Provides plumper, fuller-looking lips Free of animal-derived ingredients How to Use: Evenly coat lips using the soft, paddle-shaped applicator Pro tip: Pair with a Lip Pencil and define before you shine for instantly fuller-looking lips. Line after you shine for a more natural-looking effect.